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Gordon Bruce

45 Years of Automotive Journalism, PR and Marketing

Gordon Bruce Associates (GBA) supplies PR and marketing services to the motor, motorsport, motorcycle and aviation industries and related businesses.

GBA was established in 1982 by former Motor Magazine Road Test Editor and Ford PR Manager Gordon Bruce. The company rapidly evolved into one of Europe’s leading automotive communications consultancies, whose 20-strong team of top specialists was the first choice of many of the world’s major manufacturers and suppliers.

In 2005, part of the company was sold to a competitor, since when GBA has been successfully operated as a boutique consultancy, serving selected clients of its own as well as providing support to fellow marketing agencies and in-house PR departments.

Professional bodies and clubs

Gordon Bruce is…

A Fellow of the
Chartered Institute of Public Relations

An Honorary Member and former Chairman of the
Motor Industry Public Affairs Association


A Professional Member and former Committee Member of the
Motorsport Industry Association

A Car and Motorcycle
Member of the

Institute of Advanced Motorists

A Founder Member of the
Goodwood Road Racing Club


An Associate member of the
The British Racing
Drivers’ Club

Client Experience